A business directory thrives on web traffic. You understand that. You cannot expect people to come and enlist their businesses with you if they aren’t aware of who you are. You know that too. Quite sadly enough though – you’re just not able to able to derive the desired traffic to your directory. Maybe, it’s time to revise the best practices of Business Directory Development. Once you do that you will come to unearth a sling of mistakes that you have been unwittingly committing all these times.
Kindly ensure that you’re acquainting yourself with the mistakes associated with a business directory. Here is a look at some of these mistakes.
You Are Not Indexing Your Directory for The Search Engine
You are submitting your online directory only in the most prominent search engine like Google. What about the lesser known or less popular search engines like Yahoo and Bing? You should not really commit this mistake. Submitting your directory to all the search engines (irrespective of their scale) is imperative. Make sure you are submitting and you are doing that. Do not forget to get your business directory validated by these search engines as well.
You Are Not Writing Articles Promoting the Business
Do write articles about your business and online business directories and submit them to article directories as well. Focus on online business marketing and do include the URL to your directory.
You Are Not Bookmarking Your Online Directory
You might as well think that all the aforementioned promotional efforts are unimaginably time-consuming. However, excluding any of these measures can actually impact the future of your online business directory adversely. You can enhance site traffic for your business directory by utilizing the social marking websites. You can add a small widget to your site so that your visitors are able to share your content with others. Your directory can be promoted on various social channels including, Facebook, LinkedIn, Twitter, MySpace and others.
You Are Not Interested Is Spreading the Word
There are not one but several ways with the help of which you can bolster the presence of your online business directory. Work on forging solid business relations with owners of other directories so that you can always exchange promotional ideas with each other. Exchange links with pertinent directories and posts comments on discussion boards and business blogs. Do not forget to use a forum signature which consists of your directory URL on blogs and forums where you participate with your comments. Once again, one of the biggest reasons why businesses do not engage in substantial networking is because of the fact that they are just not ready to shell out the kind of time required for these activities. You’re committing a huge mistake if you’re thinking on similar lines. In your effort to save time, you will find your competitor racing ahead in the curve because they chose to network (something which you didn’t do!